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Guides for direct sellers

Practical, field-tested advice from the Online Mandi team. We write these because most published farming content in India is either too theoretical (textbook style) or too narrow (single-crop pamphlets). Our goal is to share what actually works when you are using a platform like Online Mandi to sell directly to buyers.

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Operations 4 Jun 2026 8 min read

Storage and preservation basics for small farms

Selling slowly at a fair price is almost always more profitable than dumping a harvest at distress rates. A practical guide to short and medium-term storage for small Indian farmers.

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Selling 30 May 2026 6 min read

Building repeat buyers on a direct marketplace

Acquiring a new buyer through a listing takes days; keeping an existing one takes a single phone call. Why repeat business is the real prize for direct sellers, and how to earn it.

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Tax 26 May 2026 8 min read

GST and tax basics every small farm seller should understand

Most farm produce is exempt from GST in India, but the moment you process, package, or brand, the rules change. A plain-language guide to what triggers tax and what does not.

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Operations 22 May 2026 7 min read

How to handle bulk orders without losing on quality

Your first 100-quintal order feels like a milestone — until the buyer rejects half the shipment. A field guide for scaling up gracefully without breaking what works at small volume.

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Logistics 18 May 2026 8 min read

Choosing the right transport for produce: courier, local truck, or own vehicle

Transport cost can eat 10 to 25 percent of your sale price if you get it wrong. A practical comparison of the three common options for small-volume direct sellers in India.

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Selling 10 May 2026 7 min read

Cleaning, sorting, and packing vegetables for online buyers

Five percent extra work on the farm before shipping can be the difference between a one-time buyer and a regular customer. A field-tested guide for small farmers selling direct.

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Planning 2 May 2026 9 min read

A practical crop calendar for Indian farmers

When to sow, when to harvest, and when each major Indian crop is in peak demand. A reference for planning what to list and when.

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Safety 25 Apr 2026 8 min read

Safe payment practices when selling produce online

UPI made small payments instant in India, but the same speed makes scams faster too. Here are the habits that protect both farmers and buyers in a direct marketplace.

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Selling 18 Apr 2026 6 min read

Take photos that get your listing sold faster

A small phone camera is enough to make your listing look professional. Lighting, framing, and honesty are the three things that matter most.

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Pricing 12 Apr 2026 7 min read

How to price your produce for direct online sales in India

A practical guide for farmers selling crops, vegetables, and fruit directly to buyers — covering mandi rates, cost calculations, quality grading, and when to mark a listing negotiable.

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