Building a fair, direct marketplace for India's farmers and buyers.
Online Mandi is a free, direct-to-buyer marketplace built specifically for the Indian agricultural community. Our platform helps farmers, livestock owners, equipment dealers, and rural traders sell their produce and goods to buyers across India — without paying commissions, listing fees, or relying on traditional middlemen.
For decades, Indian farmers have lost a significant portion of their earnings to layers of intermediaries. A tomato grown in Maharashtra travels through commission agents, wholesalers, and retailers before reaching the kitchen of a buyer in Delhi — at three or four times the price the farmer received. Online Mandi was created to give farmers and small rural sellers a direct, transparent channel to buyers, so more of the final price stays with the person who actually produced the goods.
Our marketplace supports a wide range of categories that reflect real rural and semi-urban needs: fresh vegetables and fruits, grains and pulses, dairy and livestock animals, agricultural fertilizers, farm equipment and tractors, electronics, household furniture, and even agricultural land. Every listing is posted directly by the seller — there are no resellers, no inflated prices, and no surprise charges.
No listing fees, no subscription, no commission on sales. Farmers keep what they earn.
Buyers reach sellers directly through in-app chat or by calling the listed phone number. We never insert ourselves into the transaction.
Hindi and English UI, mobile-first design, and an Android app that works on low-end devices and slow networks.
Filter by State and District so buyers in your area find your listing first, while still being discoverable nationwide.
Online Mandi was built to address a well-known gap in Indian agricultural trade: farmers often receive a small share of the final price a buyer pays, because their produce passes through several layers of intermediaries before it reaches a household or a business. The mismatch between the farm-gate price and the retail price is not always value added; a lot of it is simply access. We set out to shorten that chain by giving every farmer, livestock owner, equipment dealer and rural trader a free, always-on shop window that connects them directly with buyers across the country.
Have a question, suggestion, or feedback? You can read our frequently asked questions, learn how the platform works, or reach us through the contact page.
Support on WhatsApp: +91 96275 31130
Monday–Saturday, 9:00 AM – 7:00 PM IST.